THE EFFECTIVENESS OF ADVERTISING IN CHANGING CONSUMER BEHAVIOUR
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
EXCERPT FROM THE STUDY
- It was discovered that the management of the company gives advertising the importance it deserves as a promotional mix in the marketing of its product.
- Advertising as a promotional mix is a huge task because of the characteristic involved; the researcher found out that though the company promotes its products using advertisement, most consumers in the rural areas are not usually targeted.
- The researcher was able to find out that there exists a high dissatisfaction among their customers in the rural areas because products are usually not available.
- During the research work, it was discovered that the company takes advertisement with much importance because it helps to communicate their products to the targeted consumers.
Related Project Materials
A DISCOURSE ANALYSIS OF JESUS’ CONVERSATION WITH THE SAMARITAN WOMAN
ABSTRACT
It is a known fact that Discourse Analysis is the analysis of language in use. This work showed how discourse analysis and pragm...
Early Childhood Literacy Development: Strategies for Building a Strong Foundation
Abstract: This research investigates strategies for enhancing early childhood literacy development to establish a robust education...
AWARENESS AND USE OF OPEN ACCESS INSTITUTIONAL REPOSITORIES BY ACADEMICS IN FEDERAL UNIVERSITIES IN NORTH CENTRAL STATES OF NIGERIA
ABSTRACT
This research was carried out to investigate the Awareness and Use of Open Access Institutional Repositories by Academics in Fed...
THE ROLE OF COMMUNITY PARTNERSHIPS IN ENHANCING VOCATIONAL PROGRAMS
Abstract: This study examines the role of community partnerships in enhancing vocational pr...
ASSESSMENT OF THE INTEGRATION OF SUSTAINABILITY EDUCATION INTO EARLY CHILDHOOD EDUCATION (ECE) PROGRAMS IN NIGERIA AND ITS IMPACT ON CHILDREN'S ENVIRONMENTAL AWARENESS, ATTITUDES, AND BEHAVIORS.
Abstract: This study explores the integration of sustainability education into early childhood education (EC...
THE ROLE OF INTER-GOVERNMENTAL ACTION GROUP AGAINST MONEY LAUNDERING AND TERRORIST FINANCING IN WEST AFRICA (GIABA) IN COMBATING MONEY LAUNDERING AND TERRORIST FINANCING UNDER THE ECOWAS COMMUNITY
ABSTRACT
The ECOWAS Inter-Governmental Action Group Against Money Laundering and Terrorist Financing in West African (GIABA) is a special...
THE ROLE OF EARLY CHILDHOOD EDUCATION IN TEACHING MEAL PLANNING
ABSTRACT: This research investigates the role of early childhood education in teaching meal planning skills to young children. Introducing mea...
LANGUAGE, IDEOLOGY AND POWER IN NEWSPAPER REPRESENTATION OF ETHNIC INTEREST GROUPS IN NIGERIA
. Background to the Study
The landmark event of January 1, 1914, wherein Lord Frederick Lugard amalgamated what was then the Northern and...
THE ROLE OF EARLY CHILDHOOD EDUCATION IN FOSTERING ENVIRONMENTAL STEWARDSHIP
ABSTRACT: The role of early childhood education in fostering environ...
IMPACT OF ADVERTISEMENTS ON FIRM PERFORMANCE
EXCERPT FROM THE STUDY
Advertisement is primary aim to upsurge the sales of the advertised firms. Fundamentally, it is g...
